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You Are Not WHat You Look Like

Misfits Market Spec AD

"You Are Not What You look like."
60 sec Spec Ad directed by Will Dowler


"You Are Not What You Look Like" is a 60 second spec ad for Misfits Market. When planning this project, Will and I decided we wanted to utilize abstract cinematography to achieve an almost alien-like image. Our goal was to obscure the perspective in order to demonstrate how consumers might view cosmetically flawed produce. The footage is paired with an audio excerpt from the philosopher, Douglas Harding, explaining that we are not what we look like. This classic notion that you shouldn't judge something based on their appearance fits perfectly with the attitude of Misfits Market.  

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