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Wayfinder
Commercial
"Wayfinder"
A Campaign for Pahlisch Homes
Directed by Johnny Hammond
"Wayfinder" is a spot I shot for Pahlisch Homes to demonstrate the capabilities of their new home-building software: Wayfinder. We also produced a series of keynote videos for their official software launch during this production. I was brought onto this project by the team at Reverb Films and was able to hire an incredibly talented G&E team to pull off some elaborate lighting setups in a crunch. We tented the entire living room and kitchen/dining room for one of the locations to allow for a day-for-night scene and full control throughout the day. Brigitte Gleason, my gaffer, and Noah Kamen, my key grip, worked wonders on this spot.
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