top of page
Wayfinder_Still_ForWeb_1.1.2.jpg

Wayfinder

Commercial

"Wayfinder"
A Campaign for Pahlisch Homes
Directed by Johnny Hammond

"Wayfinder" is a spot I shot for Pahlisch Homes to demonstrate the capabilities of their new home-building software: Wayfinder. We also produced a series of keynote videos for their official software launch during this production. I was brought onto this project by the team at Reverb Films and was able to hire an incredibly talented G&E team to pull off some elaborate lighting setups in a crunch. We tented the entire living room and kitchen/dining room for one of the locations to allow for a day-for-night scene and full control throughout the day. Brigitte Gleason, my gaffer, and Noah Kamen, my key grip, worked wonders on this spot.

Pre-Production Work

Here are a few of my pre-pro documents from "Wayfinder"

Wayfinder
Kitchen Lighting Plan

Wayfinder
Living Room
Day for Night Lighting Plan

Wayfinder
Park Bench Photo Storyboard

Wayfinder
Living Room Photo Storyboard

bottom of page